Rewild the Rubbish

Anyone can take part — whether picking litter on their own walk or joining one of our 17 Where Friends Grow club locations for a social Do Good Day. Across all our clubs and beyond, volunteers will take part in local litter-picking socials that bring together community, connection, and conservation.

Each participant will collect and log the waste they remove, with a shared goal: to gather over 2,000 pieces of litter and give nature a chance to breathe again. We often think about plastic in the ocean — but the land impact is just as serious.

This project isn’t just about cleaning up — it’s about showing up. For our planet. For each other. For a future where no plant — or person — is left behind. Why It Matters

Litter might seem small, but its impact is huge:

• A single plastic bottle can take up to 450 years to decompose, often breaking down into microplastics that harm soil and wildlife.

• Cigarette butts, the world’s most common litter item, release toxins into the ground that can poison insects, birds, and small mammals.

• In the UK, it’s estimated that more than 2 million pieces of litter are dropped every single day.
  

Globally, littered waste is one of the leading causes of habitat degradation, reducing biodiversity and threatening over 100,000 land animals each year through entanglement or ingestion.